August App Trends: Must Haves for Small Business


In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. Now each year on the Saturday after Thanksgiving, in stark contrast to Black Friday and Cyber Monday, shoppers are encouraged to patronize local small businesses. 

American Express is one of our most recent additions to the Meldium catalog and in anticipation of Small Business Saturday coming on November 28th, this month we explored essential apps and sites that help small businesses run. As always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it this past month.

FedEx is most widely known for shipping and delivery solutions but FedEx can provide more value than simply deliver packages.  FedEx services extend to Retail,  Healthcare and more.  Plus, each year, FedEx runs a Small Business Grant contest so that company’s like Boston’s Fortified Bike, Nested Bean of Hudson, MA, and Blue Handmade of Asheville, NC can drive their businesses forward with grants.

LinkedIn is clearly a widely used tool for individuals to increase visibility, connect with one another, and ask for advice and these use cases extend to businesses as well.    Small business can expand their network, recruit top talent, acquire new customers, find vendors, get advice, raise funding and more.   With over 380M users worldwide getting your business page setup and engaging can positively impact your business.

QuickBooks Online starts at under $10/mo and is an affordable and easy-to-use solution for small businesses old and young.  Additionally QuickBooks seamlessly integrates software you may already have for things like time tracking, inventory tracking, invoicing, expenses, budgeting, and member recruitment.  

Microsoft Office 365 is Microsoft’s cloud version of Office, and provides services and productivity software to many different types of businesses.  In late 2014, Microsoft tweaked its pricing and user count cap to accommodate for smaller businesses to better suite their needs. If you are currently evaluating options, checkout some of the benefits of Office 365 or you can take a look at this side-by-side comparison with Google Apps for Work.

LogMeIn allows you the freedom to work from anywhere by accessing desktop and laptop computers, PC or Mac whenever you need it, from wherever you are.  All you need is an internet connection for remote access to your PC or Mac from your browser, desktop and mobile devices, so you’re not tied down to your desk 24/7.  So whether you need to access your on-premises payroll software when the office is closed, get a few things done from home, or rolling out a work from home policy, LogMeIn provides a simple, secure way to work from anywhere.

Endicia makes mailing and shipping easier, faster and more efficient for your business.  Their electronic postage solutions make it more manageable and affordable to ship and mail through USPS, easily track pagages and run reports and build awareness by adding logos to labels and packaging. Businesses like like Julian Bakery, Kauai Coffee Company, and Twig & Fig leverage customized solutions from Endicia.

ZoomInfo creates just-verified, detailed profiles of 135 million businesspeople and 8.5 million businesses. We make our data available to you through powerful tools for lead generation, prospecting and recruiting.  Company’s like Focus EduVation enhanced prospect contact data and enriched account level info for a brand new sales organization. one of ZoomInfo’s biggest rivals was acquired by in 2011. Directly in Salesforce, provides 100% complete, high quality data, updated in real-time to cover worldwide contacts and fully integrated with existing processes.

Verizon Wireless provides big deals for small businesses.  Verizon provides budget-friendly deals including device packages, data packages, and account credits for recycled devices.  Their products and services are aimed to help businesses boost profits and stay ahead of the competition through mobile technology and business solutions.

LegalZoom is the nation's leading provider of personalized, online legal solutions and legal documents for small business owners and families.  Touted by Forbes as one of the ’10 best digital tools for entrepreneurs”, has helped millions of Americans since launch and hit the milestone of 200,000 legal plan attorney consultations in 2015.  The company provides quality without charging top dollar.

Freelancer is the world’s largest freelancing and crowdsourcing marketplace connecting over 16M employers and freelancers in 247 countries, regions and territories.  By partnering with companies from NASA (to crowdsource complex astronaut issues) to your local plumber (to fix a leaky pipe), Freelancer covers it all.  

Meldium supports over 2,300 apps and counting, which means customers have many new integrations to choose from across a number of different categories.  What category would you like to see featured next month? Make a suggestion on Twitter using the #AppTrends hashtag – we’ll choose next month’s spotlight based on your suggestions!

Spotlight On: InVision


The prototyping and collaboration service, InVision, is one of the most popular tools for web and mobile designers, as seen by its impressive score in Meldium (90.5 out of 100 in July). Meldium users aren’t the only ones impressed by InVision; investors are too. In July, InVision raised $45M in Series C funding to further product development and expand sales to enterprise companies.

The members of our design team are not only power users, but huge fans of InVision.  To get the inside scoop on the tool, we talked with Tim O’Brien, User Experience Manager at LogMeIn to learn how he and his team incorporate the InVision app into their work everyday. So, whether you've heard of InVision or not, if you are a part of the team collaborating on design and customer experience, this month's spotlight is for you. 

What is InVision?

InVision is a prototyping tool that allows designers to quickly and easily create interactive mockups. The tool makes it super easy to share mockups with teams or clients (who don’t have to be InVision users) via URLs, screenshots, or PDFs. As for collaboration, InVision allows you to comment and call out specific areas on the mockup.

The main reason this tool rocks so much? It was created BY designers, FOR designers. 

How do you use InVision on a daily basis?

“Our designers, developers and product owners share many time zones between them, so we value tools that promote asynchronous communication. We use InVision to handle communication about product and web design. Our designers create interactive prototypes that they can show to anyone who they need feedback from. Then our engineers and product owners use InVision as a reference for what to build.”

How does this app help you and your team?

“InVision improves our communication. It helps designers explain their ideas by making prototyping easier and it helps reviewers explain their feedback through the comment system.”

What did you use before InVision?

“Email, JIRA, and HipChat.”

What is the one feature you can’t live without?

“Comments. It’s the easiest way to point out exactly the part of the design you want to talk about. Most of my mornings are spent going through the InVision comments from the Budapest team who started working earlier in the day. This feeds into a to-do list of updates that I make to the InVision prototype.”

Do you provision use of InVision to other team members? How does that process work?

“I do. We have three account administrators in InVision, one for each product group. I use Meldium to invite a ton of people to InVision so that everyone can see and comment on our work.”

Check out the InVision website to learn more about the tool and to give it a try yourself. 

All in a Day's Apps


Whether it's for business or personal use, our days are increasingly spent online. For most of us from the moment we wake up until we go to sleep, we're constantly connected to an app or online account. A recent research report found that individuals use more than 25 apps each month, a number that for me, seems to be growing by the day.

To get a better understanding of what my online life looks like, I took note of every app I used for an entire day. Of course, all of my accounts and passwords stored are in Meldium, so I have access to whatever I need in an instant. Check out the infographic below to get a glimpse into a day in the life of a marketing manager at a SaaS company.

Organize all of your accounts into one place today and get started with Meldium for free! Simply create an account and start adding usernames and passwords right now. 

Bad passwords happen to good people


Passwords (for now) are a necessary evil of the digital age and are a part of our everyday lives at work and at home. Lucky for us, no two sites approach password creation the same way, and remembering every single one for the numerous accounts we have is a breeze, right? Kidding aside, many websites and services leave the onus on us to make our passwords “more secure” instead of actually imposing strict strength requirements. Plus, we have to find an effective method or choose a tool to help us remember all of them.

Though I’d like to give most people the benefit of the doubt, their behavior makes it quite clear that most value productivity over security when it comes to passwords. In fact, according to a recent study, 65% of individuals use the same password everywhere, and 47% report a productivity drain at work due to password management.

So what’s the big deal? We see password leaks in the news every day, along with stolen user account, credit card or confidential information going along with it. Most people continue to ignore the problem, assuming the worst can't happen to them.

Quite recently, I heard my sister talking about her account. I asked her if she could share the account with me, and with her busy schedule, I never heard back! I grew increasingly impatient, and headed to the website. I knew she had an account, and her e-mail address, so took a guess from there.

One guess, I was in.

Her password was one that she as used, and re-used, for years. It was the very same password she used for her AOL account in 1996. So not just a few years, about 20 years; she had a password almost two-decades old. The very same password she was using when we had a dial-up modem, at a time when we were kicked offline by a phone call...on a landline.

It’s pretty clear my sister has some pretty bad password habits, but what about you? Take our new password quiz to find out how good you are at protecting your passwords and personal information. If you need to bulk up, check out these 4 quick and easy steps to set yourself on a path to strong, secure passwords.