Everyday thousands of apps are developed hoping to make their way to the masses and seamlessly into the workflow of individuals, teams, departments and enterprises. Each month our team analyzes our own usage data to give you a look behind the curtain and identify the most popular and trending web apps and services.
In this special edition, we rounded up the Top Apps of 2014 by category to give you an inside look into this year's top tools in Analytics, Collaboration, Development, Retail and Service, Sales and Marketing, and Social Media. As always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it.
In the Analytics category MixPanel, New Relic, and Google Analytics topped the charts. New-comers shooting up in the rankings since 2013 were Inspectlet, App Annie and Heap. Inspectlet is a tool that provides website heat maps to playback everything your users do on your site. Following closely were App Annie, which allows app publishers to track their apps' downloads, revenues, rankings and reviews for iOS and Android, and Heap which provides instant and retroactive analytics for web and mobile.
MailChimp clinched the number one spot for the second year in a row with Gmail right behind in our rankings, both placing in the top 10 overall. Dropbox placed in the top 20 overall and snagged the number three spot for Collaboration. HipChat, a web service for internal/private chat and instant messaging all saw steady user adoption via Meldium and Twillio enabling phones, VoIP, and messaging to be embedded into web, desktop and mobile apps closed out the top 5 for the Collaboration category. join.me, providing instant online meetings and collaboration, Skype allowing users allowing people to stay in touch across devices, and Gmail were our top three Collaboration apps trending up this year.
Heroku's cloud application platform inched out GitHub's web-based Git repository hosting service for the number one spot. Zapier, a tool that connects business web apps, followed by Amazon Web Services AWS Management Console, and Bitbucket's free source code hosting took the remaining of the top five spots in this category.
Retail and Service
GoDaddy, Amazon, Namecheap, Shopify and iStockPhoto were the top Retail and Service tools used this year. We are seeing a steady battle building between domain name providers GoDaddy and Namecheap with Namecheap seeing steady adoption and on the list of top 3 Retail and Service apps trending up year-over-year. Shutterstock also shot up in the growth category just behind iStock photo both providing Meldium users stock images, media and design elements.
Sales and Marketing
There is no surprise that SalesForce.com closed the number one spot, followed closely by SurveyMonkey. Wufoo, an online form builder that helps create contact forms, online surveys, and invitations came in third. Since last year, Unbounce a tool that lets marketers build high-converting landing pages without IT and AdRoll, a retargeting and remarketing platform both shot up in the Sales and Marketing category.
Last but certainly not least, in the Social Media category, heavy-weight Twitter took the top spot followed by WordPress and Facebook. Bitly and Tumblr rounded out the top 5 followed very closely by honorable mentions Pinterest and Instagram.
What apps and services did you start using in 2014? Any honorable mentions we missed? Tweet with us using the hashtag #AppTrends and share what you're using with the world.
View all of the Top 100 here: