For businesses large and small, choosing the right marketing tools to reach, capture, and convert your target customers isn’t an easy task. The cloud has opened the door for teams to easily access an abundance of new tools. It's like we're all kids in the digital marketing tools candy store.
With every new tool – complexity is added. No business wants to end up with numerous marketing tools that are hardly used, half configured, potentially paid for, and eventually abandoned. To illustrate just how complex today’s marketing tech landscape is, chiefmartec.com published a Marketing Technlogy Landscape Supergraphic.
This month, we decided to explore the ‘Marketing Experiences’ apps category in a bit more depth. Some tools are no-brainers while others you probably didn’t know you needed. As always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it this past month.
With over 241 million monthly active users spending an average of 170 minutes per month on their social networking service 1 – it’s no surprise 88% of B2B marketers are using Twitter to distribute content 2.
Over 7 million people use MailChimp to design and send 500 million emails every day 3. The scalability of MailChimp means small businesses can grow their campaigns along with the tool as they scale.
As the world’s largest survey company, SurveyMonkey collects over 2 million responses every day 6. With 15 years of experience turning data into insights, it is essential no matter what size company you are.
Many marketers may think that Google Adwords alone has their business covered for paid search. However, Bing Ads (formerly Microsoft adCenter and MSN adCenter) provides pay per click advertising on both the Bing and Yahoo! search engines. Bing Ads allows you to import your entire Google AdWords account and provides an interface almost identical to AdWords so you can navigate Bing Ads and Yahoo! without a problem.
Sprinklr offers a full suite of social media management tools to help companies publish content across social networks, engage and answer customer questions, participate in conversations with influencers, and measure their social success.
Tint offers a self-service platform that allows organizations to create social hubs in minutes and engage audiences anywhere. You can aggregate content from social sites like LinkedIn, Facebook, Twitter, Instagram, Google+ and Pinterest. From there, you can embed it into any website, WordPress, Tumblr, Wix, mobile apps, Facebook Pages, and more!
Woobox helps you easily create powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing. With analytics on entries, likes, shares, visits and invites you can see the most relevant data at a glance to make an impact and grow your fan base.
Fitbit is a wireless activity tracker that can be very useful for marketing teams. Get your team energized, up and out of their desks and coordinate an activity challenge. A happy, healthy, and competitive environment can supercharge the creativity for your marketing team.
We’re now up to over 1,800 supported apps and counting in Meldium, which means customers have many new integrations to choose from across a number of different categories.
What category would you like to see featured next month? Make a suggestion on Twitter using the #AppTrends hashtag – we’ll choose next month’s spotlight based on your suggestions!