Like it or not, making truly data-driven decisions and having real-time insights into your business has become a necessity. In fact, according to Forbes, small & medium businesses (SMBs) are investing an average of $1.6M in data-related initiatives in 2015 alone.
Information and analysis around your website, customers, sales performance, product usage, revenue and more can inform day-to-day decisions and guide plans for the future of your business. So, even if you don’t have business analysts, an analytics team, or even a glimmer of hiring a data scientist (yet), there are plenty of tools to help you refine processes and improve results.
With this in mind, this month we explored business intelligence, data analytics, and data visualization apps in a bit more depth. As always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it this past month.
Mixpanel, describes itself as offering “the most advanced analytics platform ever” with a primary focus on mobile, but works with websites just as well. In a recent pitch deck used to raise a new round of funding, the team highlighted:
“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong”
Right now their sweet spot is for Product and Marketing – but their expansion plans outline building specifically for Sales and Finance next.
Chartio’s cloud-based visualization software provides businesses with a simple but powerful way to display data. Chartio is is easy to setup, secure and has all kinds of use cases. Users love the ability to easily display charts and share them with team - so everyone has access. Chartio lets you quickly turn all your data into actionable insights and the tool has the ability to work multiple sources simultaneously - and supports the most popular in the world.
Quite obviously, Google Analytics is one of the most widely known tools to provide valuable insights. Sometimes it’s hard to keep up with all the new features. Thankfully in late March, Google Analytics introduced product release notes that will comprehensively outline new features or changes to the product. They also have a number of customer success stories, so you can see how some leading brands are using the tool to drive their business.
Geckoboard is a real-time dashboard that gives you instant access to your most important metrics. It provides teams insight into the most important business metrics – and triggers individuals to ask questions to focus on impact and results. Geckoboard boasts a number of integrations as well as other ways to import data into your dashboard.
It’s no surprise that mobile app usage and purchases are on the rise. A recent study by App Annie and IDC even estimated that revenue from Google Play and Apple App store will double by 2018 – while in-app advertising will triple in the same time period. App Annie provides an easy-to-use platform for everything from app market data analysis to app store optimization. They also have usage intelligence in beta and offer store and ad analytics for free.
Clearbit is a SaaS developer’s dream with a simple API integration that easily provides valuable personal or company information. Developers aren’t the only ones that love Clearbit. The San Francisco-based startup just raised $2 million in March and also announced it will support Salesforce so that when a rep enters the email address for a lead, Clearbit gathers all the data it has on that contact or company.
Periscope’s passion for data and design is obvious in their impressive data visualizations. Periscope integrates directly with your databases and allows you to create charts, visuals, and dashboards to tell your marketing story and describe customer behavior like retention, churn and more. With a flexible SQL editor and tons of customization, your charts and dashboards will convey exactly what you want toyour team. Another benefit? Everything you create is easy and quick to share, whether via email or on your website.
Brands with a Pinterest presence should give Tailwind’s free trial a try. In 2013, Tailwind acquired PinReach and introduced super savvy features like tracking repins, competitor analytics, ROI, and more. Tailwind goes beyond straight analytics and offers insights on your audience, detail on major influencers, and what’s trending on Pinterest.
In mid-2014, Flurry was acquired by Yahoo and as of last month, the tool sits among a suite of in-app advertising and marketing tools. With Flurry, you’ll gain insight into user demographics, as well as behavioral data like session length, frequency, and more. Perhaps best of all, Flurry is simple to run with only three lines of code, and it’s free, regardless of company size.
Many confuse KISSmetrics’ capabilities with Google Analytics, but there are a few key differences. You can use KISSmetrics to follow a customer’s path throughout the site to see where they convert and where they drop off. KISSmetrics also excels at tracking acquisition channels so you can easily find which channel works best and focus conversion efforts where they’ll be most effective.
Meldium now supports more than 2,000 apps and we’re constantly adding new ones so customers can choose from many integrations across a variety of categories. Have a category you’d like us to focus on next month? Make a suggestion on Twitter with the #AppTrends hashtag and we’ll pick next month’s spotlight from your suggestions!