Marketing automation as a buzz word surged a few years ago but it’s showing no signs of slowing down. In a recent study, Salesforce predicted that marketing automation will be among the most piloted technologies in 2015 and we’re seeing that reflected in the app use in Meldium. One of the most popular ways that marketers arrive at an automated strategy is through tests and optimization. In fact, more than 50% of marketing professionals consider A/B testing the most effective way to optimize a landing page.
There certainly is no shortage of web apps and services to help marketers A/B test, optimize, and automate their landing pages, emails, campaigns, and more. The question is, which one is best for your brand and products? This month, we dug into our data to find out, as always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it this past month.
Back in January, Optimizely proved to be a leader in A/B testing with us and among Meldium users. They continue to trend upward and be the tool of choice for marketers that need to easily and quickly test variations of their landing pages to drive results.
Deliver the right message at the right time to the right user. That’s the motto at the core of Customer.io’s product. They leverage user data, testing strategies, and segmentation to perfect your customer communication, all of which can be updated directly by the marketing team.
Marketo offers one of the most robust and well-known marketing automation platforms out there. Their software allows you to run demand gen programs through social, search and web, nurture those leads, score them, and easily optimize campaigns when needed. We recently hung out at Marketo’s annual conference and talked to many Marketo fanatics about just how great working with their platform is.
Sailthru takes personalized marketing to the next level. Their technology uses customer data to deliver personal consumer experiences through email, mobile, social, and across your site – all to help drive brand lift and revenue in a measurable way.
As part of the Mobile Startup Pack, Taplytics is a critical tool for app marketers who want to test, optimize and analyze on mobile – all in real time. Taplytics supports both iOS and Android, making it easy to be consistent across all devices.
Test, test, test with Apptimize’s mobile testing platform, available for both iOS and Android, which claims 1.2 billion installations have occurred via their service. One key benefit of Apptimize? You don’t have to wait for the App or Play Store approvals.
ClickTale focuses on interactive customer experience data (like heatmaps and clickpaths) to inform their on-site testing and optimization. This in-depth knowledge of what a user is doing on your site helps you iterate to know where and when they’re most likely to convert.
Another key offering in the Mobile Startup Pack, Autopilot is an essential automation tool that’s made its platform super accessible to new and growing companies. With affordable plans, a great client base, and key integrations with CRMs like Salesforce, Autopilot offers a robust marketing automation tool to get companies off the ground and running.
Testing starts with the user for Optimal Workshop. They placed user research and the customer experience at the center of their suite of usability testing tools that help product managers and marketers improve the overall user experience.
Content can be a challenge for many marketers but prismic.io makes it easy to push content to your site, test where you can, and easily make changes based on results.
Meldium now supports more than 2,100 apps – and counting! We’re always adding new ones so customers can choose from many integrations across a variety of categories so keep an eye out for new ones. Which apps would you like us to focus on next month? Make a suggestion on Twitter with the #AppTrends hashtag and we’ll pick next month’s spotlight from your suggestions!