Spotlight On: InVision


The prototyping and collaboration service, InVision, is one of the most popular tools for web and mobile designers, as seen by its impressive score in Meldium (90.5 out of 100 in July). Meldium users aren’t the only ones impressed by InVision; investors are too. In July, InVision raised $45M in Series C funding to further product development and expand sales to enterprise companies.

The members of our design team are not only power users, but huge fans of InVision.  To get the inside scoop on the tool, we talked with Tim O’Brien, User Experience Manager at LogMeIn to learn how he and his team incorporate the InVision app into their work everyday. So, whether you've heard of InVision or not, if you are a part of the team collaborating on design and customer experience, this month's spotlight is for you. 

What is InVision?

InVision is a prototyping tool that allows designers to quickly and easily create interactive mockups. The tool makes it super easy to share mockups with teams or clients (who don’t have to be InVision users) via URLs, screenshots, or PDFs. As for collaboration, InVision allows you to comment and call out specific areas on the mockup.

The main reason this tool rocks so much? It was created BY designers, FOR designers. 

How do you use InVision on a daily basis?

“Our designers, developers and product owners share many time zones between them, so we value tools that promote asynchronous communication. We use InVision to handle communication about product and web design. Our designers create interactive prototypes that they can show to anyone who they need feedback from. Then our engineers and product owners use InVision as a reference for what to build.”

How does this app help you and your team?

“InVision improves our communication. It helps designers explain their ideas by making prototyping easier and it helps reviewers explain their feedback through the comment system.”

What did you use before InVision?

“Email, JIRA, and HipChat.”

What is the one feature you can’t live without?

“Comments. It’s the easiest way to point out exactly the part of the design you want to talk about. Most of my mornings are spent going through the InVision comments from the Budapest team who started working earlier in the day. This feeds into a to-do list of updates that I make to the InVision prototype.”

Do you provision use of InVision to other team members? How does that process work?

“I do. We have three account administrators in InVision, one for each product group. I use Meldium to invite a ton of people to InVision so that everyone can see and comment on our work.”

Check out the InVision website to learn more about the tool and to give it a try yourself.