August App Trends: Must Haves for Small Business


In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. Now each year on the Saturday after Thanksgiving, in stark contrast to Black Friday and Cyber Monday, shoppers are encouraged to patronize local small businesses. 

American Express is one of our most recent additions to the Meldium catalog and in anticipation of Small Business Saturday coming on November 28th, this month we explored essential apps and sites that help small businesses run. As always, we gathered this data from an anonymized version of our comprehensive audit logs and score apps on a 100-point scale based on the unique number of people who used it this past month.

FedEx is most widely known for shipping and delivery solutions but FedEx can provide more value than simply deliver packages.  FedEx services extend to Retail,  Healthcare and more.  Plus, each year, FedEx runs a Small Business Grant contest so that company’s like Boston’s Fortified Bike, Nested Bean of Hudson, MA, and Blue Handmade of Asheville, NC can drive their businesses forward with grants.

LinkedIn is clearly a widely used tool for individuals to increase visibility, connect with one another, and ask for advice and these use cases extend to businesses as well.    Small business can expand their network, recruit top talent, acquire new customers, find vendors, get advice, raise funding and more.   With over 380M users worldwide getting your business page setup and engaging can positively impact your business.

QuickBooks Online starts at under $10/mo and is an affordable and easy-to-use solution for small businesses old and young.  Additionally QuickBooks seamlessly integrates software you may already have for things like time tracking, inventory tracking, invoicing, expenses, budgeting, and member recruitment.  

Microsoft Office 365 is Microsoft’s cloud version of Office, and provides services and productivity software to many different types of businesses.  In late 2014, Microsoft tweaked its pricing and user count cap to accommodate for smaller businesses to better suite their needs. If you are currently evaluating options, checkout some of the benefits of Office 365 or you can take a look at this side-by-side comparison with Google Apps for Work.

LogMeIn allows you the freedom to work from anywhere by accessing desktop and laptop computers, PC or Mac whenever you need it, from wherever you are.  All you need is an internet connection for remote access to your PC or Mac from your browser, desktop and mobile devices, so you’re not tied down to your desk 24/7.  So whether you need to access your on-premises payroll software when the office is closed, get a few things done from home, or rolling out a work from home policy, LogMeIn provides a simple, secure way to work from anywhere.

Endicia makes mailing and shipping easier, faster and more efficient for your business.  Their electronic postage solutions make it more manageable and affordable to ship and mail through USPS, easily track pagages and run reports and build awareness by adding logos to labels and packaging. Businesses like like Julian Bakery, Kauai Coffee Company, and Twig & Fig leverage customized solutions from Endicia.

ZoomInfo creates just-verified, detailed profiles of 135 million businesspeople and 8.5 million businesses. We make our data available to you through powerful tools for lead generation, prospecting and recruiting.  Company’s like Focus EduVation enhanced prospect contact data and enriched account level info for a brand new sales organization. one of ZoomInfo’s biggest rivals was acquired by in 2011. Directly in Salesforce, provides 100% complete, high quality data, updated in real-time to cover worldwide contacts and fully integrated with existing processes.

Verizon Wireless provides big deals for small businesses.  Verizon provides budget-friendly deals including device packages, data packages, and account credits for recycled devices.  Their products and services are aimed to help businesses boost profits and stay ahead of the competition through mobile technology and business solutions.

LegalZoom is the nation's leading provider of personalized, online legal solutions and legal documents for small business owners and families.  Touted by Forbes as one of the ’10 best digital tools for entrepreneurs”, has helped millions of Americans since launch and hit the milestone of 200,000 legal plan attorney consultations in 2015.  The company provides quality without charging top dollar.

Freelancer is the world’s largest freelancing and crowdsourcing marketplace connecting over 16M employers and freelancers in 247 countries, regions and territories.  By partnering with companies from NASA (to crowdsource complex astronaut issues) to your local plumber (to fix a leaky pipe), Freelancer covers it all.  

Meldium supports over 2,300 apps and counting, which means customers have many new integrations to choose from across a number of different categories.  What category would you like to see featured next month? Make a suggestion on Twitter using the #AppTrends hashtag – we’ll choose next month’s spotlight based on your suggestions!